 |
 |
 |
Attendees
actually pay to attend! They consciously decide
that for a few hours they actually WANT your selling message!
|
 |
Who
attends a Home Show? They're a highly desirable group, much
sought after by Brand Marketers... |
 |
 |
86%
Homeowners |
 |
64%
Household Incomes Over $75,000 |
 |
34%
Household Incomes Over $100,000 |
 |
77%
35-54 Years Old |
 |
79%
Own a Home Computer |
 |
90+%
Come to Home Show 2002 Because They're Ready to Buy Products
and Services that Enhance their Home & Lifestyle |
 |
 |
BrandPlace
is the Unique Sampling Venue that doesn't intrude on Your
Target, but actually provides a sought after service -
they pay to attend & they're "Looking to Buy".
The Home Show Environment is About Taking in Brand
Messages! |
 |
Compare
BrandPlace to Traditional Sampling Venues such as In-Store
Sampling. Think of your own weekly grocery shopping -
is that the time to take time with a brand message or
the time to wait in line for an impersonal sample? See
the difference? |
|
|
 |