Through a collaborative approach, EventNetUSA helps clients translate their marketing initiatives into tangible consumer experiences that enhance brand exposure while managing costs.
With over 30 years of experience and a roster of distinguished clients, EventNetUSA has mastered the art of brand event management. Combining sophistication with innovation, we provide expert consultation, ideation, and logistical execution from inception through implementation. Our services to brands and agencies include, but are not limited to:
EventNetUSA takes any consumer brand-marketing idea, builds a customized vehicle and takes it on the road to deliver millions of impressions. From strategic concept development and custom vehicle design, to logistics management and tour staffing, EventNetUSA has toured the country promoting every type of consumer product imaginable. We own a fleet of event trucks and trailers to be transformed into experiential events that display products and appeal directly to the target market.
From gallery-like shopping spaces to mobile units bringing innercity-chic to rural areas, EventNetUSA specializes in retail experiences that “pop-up” in once vacant locations one day, then disappear anywhere from one day to several weeks later. EventNetUSA has brought Pop-Up Stores to Union Square in New York City, to the Water Tower in Chicago, to a floating barge on the Hudson, to malls, fairs and street corners. These sophisticated and unique environments build buzz through consumer exposure, while generating a feeling of relevance and interactivity.
On a busy street corner, in a baseball stadium, during a concert, or at a college campus, EventNetUSA leverages well-trained brand ambassadors and strategic scouting to maximize face-to-face interaction with the target demographic. Our street teams are hand-selected and continuously deliver a recognizable presence that elicits consumer excitement, brand introduction and word-of-mouth buzz.
From supermarkets to shopping malls, EventNetUSA uses live, in store product demos to give potential customers an opportunity to touch and taste a product before purchase. By recruiting engaging enthusiasts and training staff to be experts in product attributes, EventNetUSA ensures that a concise brand message is delivered. Visually, our designers create exhibits and Marketing materials that elevate and support the product demonstration.
EventNetUSA are experts in understanding the clear and complete picture of the characteristics of various demographics including age, gender, income level, race and ethnicity. As a result, we deliver programs and venues that are targeted and relevant, while keeping the brand paramount.
Our clients have stories to tell, and EventNetUSA helps turn those stories into large newsworthy events. We manage event logistics behind the scenes by staging and managing the event, so our brand clients and their agencies can focus on the news and media opportunities.
Mall Tours continue to be a very strategic way to unite brands with targeted consumers and their families. From identifying locations, securing leases and permits, fabricating/transporting displays and staffing ambassadors, EventNetUSA boasts 30+ years of experience and know-how to execute multi-market individual and simultaneous brand campaigns.
Whether building a branded island in the Hudson, stacking MINI Coopers on SUV’s, or bringing Snausagesbarking dogs into Major League Baseball stadiums, EventNetUSA seamlessly executes creative and complex consumer marketing events that deliver on client objectives, while maintaining line item budgets.
PIONEERing “Firsts” in the Industry
EventNetUSA has pioneered many industry firsts on behalf of our clients.
2011 Garnier/Terracycle Sustainable Energy Tour 2010 Humana Traveling Mammogram Screening Project 2009 Maybelline Fashion Week Pop-UP Store on Broadway/NYC 2008 Fine Living Island in the Hudson River 2007 Susan G Komen Walk For The Cure tour, sponsored by LaCroix water 2006 Wal-Mart/Humana 1600 store Medicare Consumer Education Tour 2005 SNAUSAGES “Dog Day In The Park” @ Major League Baseball stadiums 2004 BLIMPEE Restaurant 600 store tour 2002 MINI Cooper Monday Night Football End Zone Event 2001 MINI Cooper MINI On-A-SUV 50 city tour 1999 M&M Costume Character Appearances…nationwide 1997 US Department of Energy Museum tour 1995 Good Housekeeping Mall Tour 1993 REEBOK… Pump Up and Air out! 1991 CBS Sports Challenge Tour 1989 Better Homes and Gardens mall tour 1988 Get Your Daily Dose of DALLAS… the gun that shot JR 1987 Launch new singing star TIFFANY in malls with MCA records 1986 Chevrolet/Nation Football League Hall of Fame 1985 National Basketball Association NBA America’s Tour 1984 Pillsbury Bake off/ recipe tour 1982 Vantage PGA golf promotional tour 1981 AARP Seniors Mall Tour 1979 Kodak Junior Miss Tour 1977 Kinney Shoe American Faces
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