Who is EventNetUSA?

Founded in 1976, EventNetUSA is a Custom Brand Marketing, Production Company that produces, in-field, turn-key Experiential Marketing Solutions. Our team of dedicated and talented professionals are trusted to provide the logistical and tactical know how, which is a testament to the long-standing relationships with our clients.

Client Service Managers

Dedicated, loyal, and accessible, our Client Service Managers ensure seamless project execution and make in-field business decisions that you can confidently stand behind. Our Client Service Managers are our client’s primary point of contact and manage all project deliverables, resolve issues, streamline business operations and provide support with timely updates.

Logistic Coordinators

Diligent, organized, and dependable, our Logistics Coordinators manage the details of the project’s many moving parts.

Budget Specialists

Meticulous, precise and honest, our Budget Specialists deliver transparent, line item budgets, and effectively manage costs to ensure that every program is on point and on budget.

Event Planner/Tour Routers

Dynamic, versatile, and pragmatic, our Event Planners scour the country to find and negotiate with the “right” demographically targeted venue for each brand project.

Vehicle & Display Builders

Creative, innovative and cutting edge, our Vehicle and Display Builders transform brands into experiential masterpieces. Using the latest technology delivering designs and rendering previews, our Designers turn brand ideas and visions into tangible experiential reality.

Brand Ambassadors

Energetic, gregarious and engaging our Brand Ambassadors greet and educate your consumer in the field. Even after months of planning, in the end, EventNetUSA and your brand are measured by the interaction of our Ambassadors. Our Staff Recruiters & Trainers are methodical in selecting the perfect talent for each brand.

Accounting & Legal

Experienced, diligent and precise, our Accounting and Legal Advisors have
over 30 years of experience in managing brand events— mandating that we never overlook legalities, permits, insurance and interstate tax issues.

Management Team

Big Enough To Serve You, yet Small Enough to Know You

We pride ourselves in being a boutique agency where quality takes precedence over quantity. Every program starts and finishes with our Executive team.

  • Joel Benson Headshot

    Joel Benson

    Founder / CEO

    A true leader and pioneer of Experiential Consumer Marketing, Benson’s innovations have produced dozens of “firsts” in the industry, including:

    • CBS Sports Challenge
    • Humana Medicare Wal-Mart 1600 Store Tour
    • Launching of MINI Cooper (MINI on-a SUV)
    • Building a Branded Island in the Hudson river
    • Touring National Football League Hall of Fame
    • NBA America’s Mall Tour
    • Introductory mall tour for teen singing sensation Tiffany/MCA Records
    • Reebok’s “Pump Up and Air Out Consumer Try-On Tour”
    • Clairol’s Power To Make Your Beautiful National Consumer Tour
    • Burger King’s Silver Anvil winning PR Snuffy Fire Safety Tour

    Benson’s creativity and 35 year leadership of EventNetUSA continues to be a winning formula in forging longstanding relationships with top brands and their agencies. His EventNetUSA team understands how to translate brand vision into successful, attention-grabbing consumer events. He holds the title of CMMD Certified Mall Marketing Director (By the International Council of Shopping Centers, NYC).

  • Ira Jaffe  Headshot

    Ira Jaffe

    Senior Vice President

    Jaffe has over 22 years of management and event/promotional marketing experience. He joined EventNetUSA in 2005, bringing experience from DSL Global Event Marketing, Contemporary Marketing, Inc. (CMI), US Concepts, and GMR. Past clients include: SAP, RadioShack, Coca-Cola (Reggie Winner), A-1 Steak Sauce (Reggie Winner), Coppertone, Ford, Miller Brewing, Schieffelin & Somerset, and HBO. Jaffes’s can-do attitude and meticulous planning has helped him successfully manage hundreds of consumer brand events.

  • JILL BASS BENSON Headshot

    JILL BASS BENSON

    Director, Business Development

    Jill Bass Benson joined EventNetUSA’s Business Development team in summer 2011 from Royal Caribbean International where she was responsible for profitable revenue generation of over $80 Million net revenue annually. Jill returned to her South Florida roots after eight years of working in marketing and advertising in New York City for brands including David Yurman, Victoria’s Secret’s Beauty, Salvatore Ferragamo and Nivea. Her agency experience includes Real Estate Marketing and Sales firm, SHVO, Creative boutique LIPMAN and TBWA/Chiat/Day and is a graduate of the University of Texas, Austin where she studied Advertising and Business Administration. Benson’s professional experience along with her passion for the business fuel her ongoing relationships with EventNetUSA’s clients.

  • ALLISON WURSTLE Headshot

    ALLISON WURSTLE

    Director, Client Services

    Allison Wurstle got her roots in advertising and marketing as an Account Executive at Zimmerman Advertising, where she diversified her professional skills by supporting and executing effective advertising strategies for a range of clients and services. Native to Florida, Wurstle is a graduate of Florida Atlantic University, where she studied Marketing, Advertising and Business Administration. She brings a fresh approach to EventNetUSA’s existing client roster and is committed to building future relationships that will keep EventNetUSA challenged and growing.