Who is EventNetUSA?
Founded in 1976, EventNetUSA is a Custom Brand Marketing, Production Company that produces, in-field, turn-key Experiential Marketing Solutions. Our team of dedicated and talented professionals are trusted to provide the logistical and tactical know how, which is a testament to the long-standing relationships with our clients.
Client Service Managers
Dedicated, loyal, and accessible, our Client Service Managers ensure seamless project execution and make in-field business decisions that you can confidently stand behind. Our Client Service Managers are our client’s primary point of contact and manage all project deliverables, resolve issues, streamline business operations and provide support with timely updates.
Logistic Coordinators
Diligent, organized, and dependable, our Logistics Coordinators manage the details of the project’s many moving parts.
Budget Specialists
Meticulous, precise and honest, our Budget Specialists deliver transparent, line item budgets, and effectively manage costs to ensure that every program is on point and on budget.
Event Planner/Tour Routers
Dynamic, versatile, and pragmatic, our Event Planners scour the country to find and negotiate with the “right” demographically targeted venue for each brand project.
Vehicle & Display Builders
Creative, innovative and cutting edge, our Vehicle and Display Builders transform brands into experiential masterpieces. Using the latest technology delivering designs and rendering previews, our Designers turn brand ideas and visions into tangible experiential reality.
Brand Ambassadors
Energetic, gregarious and engaging our Brand Ambassadors greet and educate your consumer in the field. Even after months of planning, in the end, EventNetUSA and your brand are measured by the interaction of our Ambassadors. Our Staff Recruiters & Trainers are methodical in selecting the perfect talent for each brand.
Accounting & Legal
Experienced, diligent and precise, our Accounting and Legal Advisors have
over 30 years of experience in managing brand events— mandating that we never overlook legalities, permits, insurance and interstate tax issues.
Management Team
Big Enough To Serve You, yet Small Enough to Know You
We pride ourselves in being a boutique agency where quality takes precedence over quantity. Every program starts and finishes with our Executive team.
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Joel Benson
Founder / CEO
A true leader and pioneer of Experiential Consumer Marketing, Benson’s innovations have produced dozens of “firsts” in the industry, including:
- CBS Sports Challenge
- Humana Medicare Wal-Mart 1600 Store Tour
- Launching of MINI Cooper (MINI on-a SUV)
- Building a Branded Island in the Hudson river
- Touring National Football League Hall of Fame
- NBA America’s Mall Tour
- Introductory mall tour for teen singing sensation Tiffany/MCA Records
- Reebok’s “Pump Up and Air Out Consumer Try-On Tour”
- Clairol’s Power To Make Your Beautiful National Consumer Tour
- Burger King’s Silver Anvil winning PR Snuffy Fire Safety Tour
Benson’s creativity and 30 year leadership of EventNetUSA continues to be a winning formula in forging longstanding relationships with top brands and their agencies. His EventNetUSA team understands how to translate brand vision into successful, attention-grabbing consumer events. He holds the title of CMMD Certified Mall Marketing Director (By the International Council of Shopping Centers, NYC).
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Ira Jaffe
Vice President Account Services
Jaffe has over 18 years of management and event/promotional marketing experience. He joined EventNetUSA in 2005, bringing experience from DSL Global Event Marketing, Contemporary Marketing, Inc. (CMI), US Concepts, and GMR. Past clients include: SAP, RadioShack, Coca-Cola (Reggie Winner), A-1 Steak Sauce (Reggie Winner), Coppertone, Ford, Miller Brewing, Schieffelin & Somerset, and HBO. Jaffes’s can-do attitude and meticulous planning has helped him successfully manage hundreds of consumer brand events.
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Rich Sohinki
Director of Client Services
Rich Sohinki has enjoyed every minute of his twelve years in the brand event industry. His event clients include Johnson & Johnson, Vitamin Water, Nissan, LaCroix, Pepperidge Farm and Humana. Sohinki’s passion and energy combined with his experience contributes positively to the sales, program management and operations management he oversees at EventNetUSA. Sohinki earned an MBA from University of Miami and completed his undergrad at American University in Washington, DC.