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Sample
Your Brand to Women 18-39 with Kids
"National Mall Easter Event"
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WHERE:
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200 Prime Shopping Malls Nationwide (top 50 ADI's) at "Easter
Bunny's Patch" in mall center courts. |
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WHEN:
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10 days leading to Easter Sunday |
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EVENT:
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While
visting Mall Easter Bunny with her child/children, Mom will be handed
a special plastic bag filled with samples and coupon offers for
both her and the children.
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TARGET
AUDIENCE:
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1,000,000 Women (Moms) 18-39 and their Children 1-10 |
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PROMOTION:
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Mall signage, advertising and on-site promotion. |
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SAMPLES
BREAKOUT:
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Northeast
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40
Malls
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200,000
Units
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Southeast
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40
Malls
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200,000
Units
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Midwest
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40
Malls
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200,000
Units
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Southwest
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40
Malls |
200,000
Units |
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West
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40
Malls |
200,000
Units |
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COSTS,
National
and by
Region:
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Units |
Total
Cost
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Cost
Per
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Samples:
Full Run
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1,000,000 |
$77,000
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7.3
cents
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Samples:
Region
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200,000
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$18,400
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9.2
cents
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Coupons:
Full Run
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1,000,000 |
$46,000
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4.6
cents
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EXCLUSIVITY:
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Categories
for Moms and Children include personal care, household, health,
food, snacks, computers, toys, etc.
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For
Space Reservations in "MOM'S EASTER MALL SAMPLER", or
to receive information on other Custom Produced Consumer Targeted
Mall Events, contact Joel Benson, EventNet Mall Marketing
(954) 467-9898 founded in 1976, EventNet is the oldest and largest
producer of Consumer Brand Product Events in the Shopping Center
Industry.
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to
download information in
8-1/2 x 11 adobe acrobat
format.
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| Note:
If you don't have the acrobat reader, click
here and you can download it right now at no charge. |
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