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HOLIDAY MALL SAMPLING EVENT Targeted to Women 18-39 & Kids 1-10
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WHERE:
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200 Prime Shopping Malls Nationwide (top 50 ADI's) at "Santa's Throne" in Mall Center Courts |
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WHEN:
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Prime 4th quarter: November 11 thru December 24 |
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EVENT:
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While visiting Mall Santa with her child/children, MOM will be handed a special bag filled with samples and coupon offers for both her, and the families. |
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TARGET AUDIENCE:
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Up to 4,000,000 Women (Moms) 18-39 and their Children 1-10 |
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PROMOTION:
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Mall signage, advertising and on-site promotions |
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SAMPLES
BREAKOUT:
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Northeast
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40 |
Malls |
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Units |
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Southeast
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40 |
Malls |
800,000 |
Units |
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Midwest
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40 |
Malls |
800,000 |
Units |
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Southwest
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40 |
Malls |
800,000 |
Units |
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West
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40 |
Malls |
800,000 |
Units |
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COSTS:
National and by Region
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Units:
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Total Costs:
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Cost Per:
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Samples: Full Run
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4,000,000
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$276,000
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6.9 cents
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Samples: Regions
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800,000
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$60,000
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7.5 cents
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Coupons: Full Run
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4,000,000
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$132,000
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3.3 cents
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Coupons: Regions
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800,000
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$31,200
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3.9 cents
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EXCLUSIVITY:
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Categories for Moms and Families include: Personal Care, Household, Health, Food, Snacks, Computers, Toys, etc. |
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SHIPPING
SAMPLES:
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Clients are provided with shipping addresses and need to ship materials to locations by Oct. 1. |
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For Space Reservations in "MOM'S SAMPLER FROM SANTA", or to receive information on other Custom Produced Consumer Targeted Mall Events, contact Joel Benson, EventNet Mall Marketing (954) 467-9898, Web Site WWW.EVENTNETUSA.COM Founded in 1976, EventNet is the oldest and largest producer of Consumer Brand Product Events in the Shopping Center Industry.
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to download information in
8-1/2 x 11 adobe acrobat
format. |
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| Note: If you don't have the acrobat reader, click here and you can download it right now at no charge. |
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