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Joel Benson, Founder / CEO
A true and tested leader of the Sales Promotion Industry, Benson has produced "first time Consumer Brand Events" for:
- CBS Sports Challenge
- National Football League Hall of Fame
- NBA America's Mall Tour
- Tiffany/MCA Records...Tiffany sings at malls tour
- Reebok's "Pump Up and Air Out"
- Clairol's Power To Make Your Beautiful
- Burger King's Snuffy Fire Safety Tour
- Tylenol Cool Burst Misting Van
- MINI Cooper's MINI On-A-SUV
Clients and agencies always enjoy the experience of working with Benson's creativity and knowledge of how to format branding into a consumer event. He holds the title CMMD Certified Mall Marketing Director (By the International Council of Shopping Centers, NYC) Joel is a leader by example...and is proud of his 3 decades of helping form the
Consumer Brand Event Industry. |
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Ira Jaffe, Vice President Account Services
Ira has over 18 years of management and event/promotional marketing experience. He joined EventNetUSA in 2005... bringing with him his past experiences at DSL Global Event Marketing, Contemporary Marketing, Inc. (CMI), US Concepts, and GMR. Past clients include: SAP, RadioShack, Coca-Cola (Reggie Winner), A-1 Steak Sauce (Reggie Winner), Coppertone, Ford, Miller Brewing, Schieffelin & Somerset, HBO... Ira's "we can do it" attitude has helped him successfully manage hundreds of brand events....and his boy/girl twins!
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Rich Sohinki, Director of Client Services
Rich has loved every minute of his 10 years in the brand event industry. His event clients include Johnson & Johnson, Vitamin Water, Nissan, LaCroix, Pepperidge Farm and Humana. Rich is involved in sales, program management and operations at EventNetUSA.
Rich earned an MBA from University of Miami and completed his undergrad at American University in Washington, DC.
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