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Joel Benson, Founder / CEO
A true and tested leader of the Sales Promotion Industry, Benson has produced "first time Consumer Brand Events" for:
- CBS Sports Challenge
- National Football League Hall of Fame
- NBA America's Mall Tour
- Tiffany/MCA Records...Tiffany sings at malls tour
- Reebok's "Pump Up and Air Out"
- Clairol's Power To Make Your Beautiful
- Burger King's Snuffy Fire Safety Tour
- Tylenol Cool Burst Misting Van
- MINI Cooper's MINI On-A-SUV
Clients and agencies always enjoy the experience of working with Benson's creativity and knowledge of how to format branding into a consumer event. He holds the title CMMD Certified Mall Marketing Director (By the International Council of Shopping Centers, NYC) Joel is a leader by example...and is proud of his 3 decades of helping form the
Consumer Brand Event Industry.
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Ira Jaffe, Vice President Account Services
Ira has over 18 years of management and event/promotional marketing experience. He joined EventNetUSA in 2005... bringing with him his past experiences at DSL Global Event Marketing, Contemporary Marketing, Inc. (CMI), US Concepts, and GMR. Past clients include: SAP, RadioShack, Coca-Cola (Reggie Winner), A-1 Steak Sauce (Reggie Winner), Coppertone, Ford, Miller Brewing, Schieffelin & Somerset, HBO... Ira's "we can do it" attitude has helped him successfully manage hundreds of brand events....and his boy/girl twins!
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