When Affordable Care Act (ACA) launched in 2013, HCSC teamed with EventNetUSA to expand its brand reach, increase key retail partner relationships and find and enroll eligible consumers into the government’s new ACA Plans.
To ensure reach and depth of knowledge about HCSC’s ACA offerings, EventNetUSA executed a three pronged approach using Mobile Assistance Centers (MAC), Pop-Up Retail Stores and a Mobile Enrollment RV. Each channel played an integral role in educating consumers on the Healthcare Reform and how ACA works, engaging through relevant content and enrolling new members on-site.
A LOOK BEHIND THE SCENES
Mobile Assistance Center (MAC)
Outdoor and Indoor Health Insurance Activations
- Produced multiple 8’x8’ self-contained event trailers equipped with 9 stools for seating, 6 iPads, 2 flat screen monitors with DVD players, built-in WiFi, 2 portable laptops and an onboard generator
- Analyzed, selected and secured retail locations and lifestyle events for MAC outreach, managing all routing and logistics
- Consumers engaged with Greeter or Agent then entered their information on iPads for additional follow-up, appointment or enrollment
- Supplied Greeters/Brand Ambassadors and drivers
POP-UP RETAIL STORES
Indoor Activations
- Analyzed and selected mall properties based on HCSC target zip codes, procured in-line retail stores and outfitted with Pop-Up Store components
- Consumers welcomed by Greeter at reception desk. Greeter captured data using iPad and scheduled appointments with Agent.
- Supplied Greeters and store General Managers
- Private meeting rooms available for one-on-one consultation and ACA enrollment with Agents
- 3 Video Conferencing Stations available for general customer service questions with live ACA Assistant
- Free blood pressure screening available to all consumers
MOBILE ENROLLMENT RV
- Produced custom RV utilized for relevant retail stops across market territories to engage with consumers entering and exiting stores
- Consumers were invited to meet with Agents in private meeting areas inside RV, learn about ACA and enroll on-site or schedule follow-up meetings
- Supplied CDL-B driver to transport and set-up RV
Interested in Community Outreach, Closing Gaps of Care or Mobile Enrollment Programs?
QUICK STATS
MOBILE ASSISTANCE CENTER
- 100+ retail, church, community center event days
- 120 mall event days
- Participated in 55 lifestyle events and festivals
- Over 305,000 conversations
- 28,000+ qualified leads
- Over 140 on-site enrollments
POP-UP RETAIL STORES
- Over 275,000 conversations
- 36,000+ qualified leads
- Over 1,350 in-store enrollments
MOBILE ENROLLMENT RV
- Average 625 impressions per day
- Average 40 one-on-one conversations per day
- Average 24 enrollment applications initiated per day
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