Celebrating the Holidays with a Decade of Hits
2010 – 2019 Revealed an exciting new trend across the marketing industry. Brands began moving away from traditional marketing, looking for innovative ways to create memorable, one-on-one experiences with consumers through experiential activations.
As we reflect, our team has had the pleasure of working with incredible brands and agencies to create unforgettable experiences and bring their big ideas to life. Thank you to ALL our amazing clients for making this decade a huge hit!
We look forward to what the next decade has in store!
SEE SOME OF OUR 2010 - 2019 HIGHLIGHTS BELOW
2010 | LaCroix Sparkling Water: Super Bowl XLIV Takeover
(Click to Listen) Christmas In New Orleans - John Legend
We kicked the decade off with LaCroix Sparkling Water, executing guerrilla sampling at one of the year’s largest events. By infiltrating South Florida with street teams, branded Vespas and Mini Coopers, LaCroix stole the show as the unofficial sponsor of Super Bowl XLIV.
2011 | Nestle Deer Park: Recycling Education Tour
(Click to Listen) Grandma Got Run Over By A Reindeer - Elmo & Patsy
It was a decade of Eco-Awareness! We partnered with Nestle Deer Park to teach consumers that recycling works with an interactive glass enclosed vehicle. Events featured games, prizes and exhibits that demonstrated recycling in action. The Recycling Education Tour garnered 1M + impressions, reaffirming Nestle’s commitment to Keeping America Beautiful!
2012 | Garnier Fructis & mml PR: Pool Party Hosted by Mario Lopez
(Click to Listen) Mele Kalikimaka - Kacey Musgraves
We partnered with mml PR and Garnier Fructis to throw the ultimate VIP pool party hosted by Mario Lopez. Our team took over the famous Miami Fountainbleau pool deck with styling cabanas, salon stations, branded lounge furniture and more. Each guest received a celebrity hair makeover, swag bag and VIP photo with Mario himself!
2013 | White House, Partnership for Healthier America & Y&R NY: Drink Up Campaign
(Click to Listen) White Christmas - Bing Crosby
The White House, through Partnership for a Healthier America and Young & Rubicam, enlisted the help of EventNetUSA to design and produce First Lady Michelle Obama’s national Drink Up Campaign launch. We conceptualized a water-themed carnival and managed day of set-up and operations, including press requirements for Michelle Obama and Eva Longoria. What’s most impressive - we did it all within a 3-week time frame! P.S. We have government security clearance. 😎
2014 | Bigelow: Mobile Tea Bar
(Click to Listen) You Make It Feel Like Christmas - Neil Diamond
We’ve been warming hearts across America with Bigelow for over five years. Bigelow came to EventNetUSA with a need to promote and sample its tea to consumers at events and retailers. Our solution? Transform a 1977 Airstream into a Mobile Tea Bar complete with tasting bar, brewers, compliant food service areas and historical lounge. Biggie the mascot even goes on tour with us!
2015 | Revlon & mml PR: Love Is On Mobile Pop-up Shop
(Click to Listen) All I Want For Christmas Is You - Mariah Carey
How do you inspire and entice love in a big way? You transform a 53’ tractor trailer into a unique beauty and sales experience! Revlon’s Love Is On Pop-Up Shop treated consumers to personalized makeovers and manicures, one-on-one product consultations, a “Try Me” sample bar and the famous #LOVEISON photo booth. Our kick-off event with Kevin and Danielle Jonas in Times Square had the media buzzing!
2016 | Owners.com: Mobile Open House Tour
(Click to Listen) Please Come Home For Christmas - Eagles
Owners.com partnered with EventNetUSA to bring its online, self-directed approach to home buying and selling to life. And we delivered! By transforming our 53’ tractor trailer into a mobile house on wheels complete with front yard games and a backyard bbq. Inside, guests were introduced to the platform with a self-guided, interactive digital experience. Touring events and high visibility locations across the US attracted media and consumers in droves!
2017 | Homewood Suites & rbb Communications: Thanksgiving Day Parade Photo Activation
(Click to Listen) Santa Claus Is Comin’ To Town - Bruce Springsteen
EventNetUSA, in partnership with rbb Communications and Homewood Suites, infiltrated the Thanksgiving Day Parade with a team of 75 brand ambassadors to provide parade goers with custom Winter Wonderland photos! Participants posted their photos to social media for a chance to win a dream vacation and tickets to next year’s parade. It was a true guerrilla marketing stunt!
2018 | Carnival Cruise Line: Agentpalooza Tour
(Click to Listen) Rockin’ Around The Christmas Tree - Brenda Lee
For years, EventNetUSA has helped Carnival Cruise Line celebrate travel agents and the rock stars they are through exclusive, invite-only events. The 2017 Agentpalooza Tour cranked up the volume to create a true rock star experience. Travel agents arrived via limo entrance with paparazzi and fans crowding the red carpet, begging for autographs and photos. Stylists and makeup teams brought out the inner rocker in every agent for concert stage photos. Lido deck inspired games and activities were hosted by a Carnival Cruise Director. VIP swag bags and must-have giveaways topped every event, sending agents home, ready to rock for Carnival!
Carnival’s VP of Sales & Trade Marketing even got a real Travel Agents Rock tattoo on stage to show his love for travel agents!
2019 Humana Pop-up Guidance Centers
(Click to Listen) Merry Christmas, Happy Holidays - Pentatonix
Humana, a leading U.S. health insurance provider, partnered with EventNetUSA to produce and operate a multi-market Pop-Up Guidance Center Program for activating Medicare-eligible seniors. Proving to be a huge hit, events take place weekly in shopping malls where seniors come to participate in free health education seminars, fitness classes, one-on-one consultations, biometric screenings and more!
HAPPY HOLIDAYS FROM YOUR FRIENDS AT EVENTNETUSA!
WE’LL SEE YOU IN THE NEXT DECADE!
If you would like more information on these programs or our event marketing services, click here to let us know!