EventNetUSA named a "Winning Agency" by Chief Marketer

December 4, 2017

From Chief Marketer Top 200 Overview: Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, today unveiled the Chief Marketer 200. It is the world’s first and only comprehensive editorial list of the best non-advertising agencies.

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information.

“The marketing landscape has changed dramatically in the past decade. Advertising is no longer driving the rest of the marketing mix,” says Jessica Heasley, Content Director at Chief Marketer. “Nonadvertising spending is on the rise because it speaks to the wants and needs of today’s customers. The Chief Marketer 200 helps marketing professionals navigate this vibrant and fast-moving community of agencies and gives them insights to seek out the right partners for their brands.”

Chief Marketer’s editors accepted submissions from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s inaugural program are thought leaders in their craft and representative of the best of the marketing industry. The CM200 is sponsored by Sysomos.”

From the EventNetUSA CM200 Summary: “Don’t let its status as one of the oldest experiential marketing agencies in the industry fool you—this shop is 41 years young. From its sunny offices in Fort Lauderdale, EventNetUSA churns out a mind-boggling schedule of mobile tours, pop-up stores, grand openings and events for a wide variety of clients ranging from healthcare giants like Humana, Aetna and Blue Cross Blue Shield to beauty leaders including Revlon, Maybelline, Garnier Fructis and Essie. Added this year Carnival Cruise Line to expand its reach in travel and hospitality and launched a Beauty + Swag truck for NYX makeup, with express lip touch-ups and social media amplification prompts. A fleet of in-house mobile marketing vehicles means shorter lead times and lower costs for clients. A new 250+ venue marketing network called SARC will offer baby boomer marketers unprecedented insights and data.”

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