Blue Cross Blue Shield of Rhode Island
Mobile Your Blue Store
Blue Cross Blue Shield of Rhode Island needed a way to increase community presence and bring Agents to members for on-the-go customer service. They turned to EventNetUSA to make the Your Blue Store experience mobile with a custom experiential bus.
A LOOK BEHIND THE SCENES
- Identified and facilitated purchase of used bus that met strict program requirements
- Removed all existing furnishings, fixtures, walls and flooring to rebuild to design specifications
- Designed and built custom two-office mobile retail store complete with reception and waiting area
- Mimicked design aesthetic of brick and mortar stores for authentic BCBSRI brand appearance
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