Mobile Your Blue Store

Blue Cross Blue Shield of Rhode Island needed a way to increase community presence and bring Agents to members for on-the-go customer service. They turned to EventNetUSA to make the Your Blue Store experience mobile with a custom experiential bus.

A LOOK BEHIND THE SCENES

• Identified and facilitated purchase of used bus that met strict program requirements
• Removed all existing furnishings, fixtures, walls and flooring to rebuild to design specifications
• Designed and built custom two-office mobile retail store complete with reception and waiting area
• Mimicked design aesthetic of brick and mortar stores for authentic BCBSRI brand appearance