Mobile Tea Bar US Sampling Tours
A LOOK BEHIND THE SCENES
- Designed and transformed an iconic 1977 Airstream into a Mobile Tea Bar complete with tasting bar, brewers, compliant food service areas, and historical lounge
- Recruited, trained and staffed Tour Managers and in-field staff to serve as Tea Ambassadors
- Researched, scheduled and executed three US tours: 2016 Northeast Tour, 2015 MidWest/Pacific Coast Tour and 2014 Coastal Tour
- Integrated social media photo activation including development and execution of “Biggie” the mascot
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