Bota Box Wine

NYC Pop-Up Brunchgate Event

Edelman PR in Chicago retained the help of EventNetUSA to pull off the ultimate Bota Box Wines #botabrunchgate. The NYC event was open to lovers of all things wine, brunch, football and tailgating.

With custom tailgate-inspired brunch-bites created to perfectly pair with Bota Box wines, guests enjoyed and spread of instagram worthy eats. The fun continued with branded foam pinkies, cornhole games and photo ops.


  • Researched, negotiated and booked event venue within strict parameters related to alcohol sampling compliance
  • Managed program according to New York State Liquor Authority regulations
  • Managed all event permitting, special licensing, insurance and legal requirements
  • Designed and produced custom Bota Box inspired rectangular tent to mimic product packaging
  • Recruited, trained and staffed event Brand Ambassadors and catering team
  • Worked with brunchboys influencer to design brunch inspired tailgate recipes perfect for pairing with Bota Box wines

Interested in a pop-up event for your brand?


  • 300+ walk-in guests during 3 hour event

  • 500+ Bota Box samples

  • Custom #botabrunchgate brunch-inspired tailgate menu

  • Event located in high-traffic SOHO location on corner of Lafayette and Houston

  • Heavy weekend foot-traffic due to surrounding retail, dining and activities

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(954) 467-9898