National Guerrilla Sampling Program

CELSIUS, fitness drink manufacturer and one of the world’s fastest growing beverage brands, turned to EventNetUSA to execute a can-in-hand guerrilla sampling program. The program’s main objective was to increase brand awareness and educate consumers on the proven performance CELSIUS delivers.


  • Completed 62 sampling days over 10 weeks in 6 markets: Miami, Austin, Los Angeles, Minneapolis, Boston, Charlotte
  • Contracted, trained, and managed 6 teams of demographically targeted brand ambassadors and tour managers in selected markets
  • Identified key locations within assigned markets that allowed us to reach a concentrated number of the targeted demographic including gyms and specialty fitness facilities, active lifestyle locations and fitness/sports events

Thinking about a sampling program? What are you waiting for?


  • Sampled over 133,00 CELSIUS cans
  • 6 Markets: Miami, Austin, Los Angeles, Minneapolis, Boston, Charlotte
  • Delivered key brand messaging, vital to success of program
  • Custom routed to reach fitness lifers and execute strategic product drops
  • Delivered over 300,000 active and passive impressions

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