EventNetUSA partnered with rbb Communications, Homewood Suites and Hilton Honors to take over the NYC Thanksgiving Day Parade! Parade goers participated in custom winter wonderland photos and posted to social media for a chance to win the grand prize valued at $4,999!
A LOOK BEHIND THE SCENES
- Recruited, trained and staffed 70 Program Managers and in-field Brand Ambassadors
- Utilized iPads to capture consumer information and holiday photos
- Distributed over 250,000 post cards, sharing benefits of Hilton Honors travel rewards program
- Distributed exclusive Homewood Suites ear and hand warmers to 1,000 lucky recipients
- Executed total program logistics including site coordination, street team routing, software development, hardware rental, staffing, branded uniform and reporting
Want to do something WOW worthy?
QuickStats
- Homewood Suites
- 3,000+ Active impressions
- 50,000+ Passive impressions
- 1,000 Exclusive Swag Giveaways
- Hilton Honors
- Distributed over 250,000 post cards
Turnkey Service Offerings
- Ideation, Design & Brand Customization
- Graphic & Display Production
- Venue & Vehicle Procurement
- Routing & Logistics
- Staffing & Training
- Budget Forecasting and Management
- Liability Insurance & Risk Management
- Account Management & Reporting
- Social Media Integration
- Permitting & Legal
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