Homewood Suites & Hilton Honors
NYC Thanksgiving Day Parade Take-Over
EventNetUSA partnered with rbb Communications, Homewood Suites and Hilton Honors to take over the NYC Thanksgiving Day Parade! Parade goers participated in custom winter wonderland photos and posted to social media for a chance to win the grand prize valued at $4,999!
A LOOK BEHIND THE SCENES
Recruited, trained and staffed 70 Program Managers and in-field Brand Ambassadors
Utilized iPads to capture consumer information and holiday photos
Distributed over 250,000 post cards, sharing benefits of Hilton Honors travel rewards program
Distributed exclusive Homewood Suites ear and hand warmers to 1,000 lucky recipients
Executed total program logistics including site coordination, street team routing, software development, hardware rental, staffing, branded uniform and reporting
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