Humana

Pop-Up Guidance Center Program

Humana, a leading U.S. health insurance provider, partnered with EventNetUSA to produce and operate a multi-market Pop-Up Guidance Center Program for activating Medicare-eligible Seniors.

Humana’s Pop-Up Guidance Center events take place in shopping malls, where Seniors come to participate in free health education seminars, fitness classes, one-on-one consultations and biometric screenings.

Now operating in its second year, program objectives include:

  • Reinforce “Humana is here for you” message to improve member satisfaction and retention
  • Increase awareness of Humana Medicare resources like Go365 and SilverSneakers Fitness Classes
  • Close gaps of care for eligible Humana Medicare members by providing biometric health screenings and take-home test kits
  • Generate new Medicare enrollment leads and increase brand awareness

A LOOK BEHIND THE SCENES

Event Set-Up and Operations:

  • Events operate weekly and bi-weekly in select shopping malls year-round
  • Daily set-up/tear-down of branded modular displays, furniture and fixtures
  • HIPAA compliant private consultation and screening rooms
  • Promotional and directional signage throughout venues
  • Field teams include Event Manager and Brand Ambassadors

Looking to activate medicare consumers?

EventNetUSA’s Turnkey Services Include:

• Program conceptualization

• Budget management

• Marketing material inventory control

• Market research and analysis

• Venue selection and negotiation

• Hire and train Market Managers and teams of rotational Brand Ambassadors

• Comprehensive training manuals and conduct classes for team

• Hire and train local labor for event load-in/out

• Display design and production

• Routing and logistics

• Wrap-up and executive reporting

Wellness Activities Include:

  • On-Site Health Screenings
  • SilverSneakers Fitness Classes
  • Health and Nutrition Seminars
  • Cooking Demonstrations
  • Identity Fraud Protection Education
  • Arts and Crafts
  • Thank You Letters to Military
  • Guest Speakers

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Or reach us directly:
(954) 467-9898
sales@eventnetusa.com