Silk Milk

Coast-to-Coast Guerrilla Sampling

Silk Milk and Cactus Denver partnered with EventNetUSA to introduce Silk On-The-Go Almond and Cashew Milk in strategic markets through aggressive one-on-one sampling targeted to the female demographic.

A LOOK BEHIND THE SCENES

  • Executed two week guerrilla sampling program in key markets on the east and west coasts.
  • Distributed over 45,000 bottles per market, primarily to targeted female demographic
  • Team Silk Brand Ambassadors were heavily trained to deliver key brand and product messaging
  • Produced branded tents, signs and sampling coolers
  • Researched and scheduled gyms, yoga studios, health food stores, retailers and offices with strategic event sampling
  • Measured brand awareness, loyalty and flavor feedback through consumer surveys from event attendees

Ready to take your product on a national guerilla sampling tour?

QUICK STATS

  • Simultaneous key markets on east and west coasts
  • Averaged¬†9,700 bottles sampled each day
  • 1.4M+impressions

Ask us about these related client projects

Request a Quote

Or reach us directly:
(954) 467-9898
sales@eventnetusa.com