Coast-to-Coast Guerrilla Sampling
Silk Milk and Cactus Denver partnered with EventNetUSA to introduce Silk On-The-Go Almond and Cashew Milk in strategic markets through aggressive one-on-one sampling targeted to the female demographic.
A LOOK BEHIND THE SCENES
- Executed two week guerrilla sampling program in key markets on the east and west coasts.
- Distributed over 45,000 bottles per market, primarily to targeted female demographic
- Team Silk Brand Ambassadors were heavily trained to deliver key brand and product messaging
- Produced branded tents, signs and sampling coolers
- Researched and scheduled gyms, yoga studios, health food stores, retailers and offices with strategic event sampling
- Measured brand awareness, loyalty and flavor feedback through consumer surveys from event attendees
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