Sampling with Santa

Ghirardelli enlisted the help of EventNetUSA to create a memorable sampling program full of holiday cheer to showcase the very special Limited Edition Peppermint Bark chocolate!

Through its extensive network of nationwide mall partnerships, EventNetUSA secured exclusive Ghirardelli sampling contracts with Santa Holiday Photo Events in 27 malls across 17 states.

Just picture Santa giving 695,000 eager children a sweet piece of Ghirardelli chocolate as a thank you for sharing their holiday wishes. What’s more magical than that?

As an additional drive-to-retail initiative, Santa’s helpers distributed over 325,000 Ghiradelli coupons to parents waiting in line for Santa photos.

Looking for a little holiday help?


  • 17 States, 27 Malls
  • Sampled 631,500 Ghirardelli holiday chocolates including Limited Edition Peppermint Bark flavor
  • Distributed 328,000 manufacturer’s coupons

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